Monetary Incentivization of Crowds by Platforms

The platform industry is currently on the rise, and with so many platforms, acquiring users getting them to engage can be challenging. To address this, platforms are relying crowdfunding, network effects incentives, including monetary incentives. But what techniques using monetarily incentivize their crowd? Although study of dynamics has been research crowdsourcing, incentivization, there no present being done methods implemented by use incentives crowd. This paper uses an inductive empirical method based grounded theory, data gathered from 15 different that known a incentivization method, analyze categorize strategies used marketing objectives. presents useful information assist managers make right decisions regarding for fostering potential